“We kind of changed the town a little bit. I think we were the first place to do craft cocktails, especially the original Milwalky Trace. Which is just a normal cocktail nowadays but at the time we were doing stuff that nobody was doing. All our cocktails have way more booze than most places. We go hard with our drinks. We’re known for that. . . We’re known for our service and our food and all those things we concentrate on. Those are the things we care about and it shows and pays off.”