The cup you drank this morning had a lineage. It came from a specific plant, with a genetic history, grown at an elevation, selected by the farmer for particular reasons. And almost none of that appears on the label.

The varietal of a given coffee is an entrance into the story of that lineage. 

Most people choose the coffee they are getting based off the tasting notes we use in our labels. This is a great way to choose what you think you’ll like, but that doesn’t mean you need to stop there! Reading and understanding the rest of the label isn’t a crazy puzzle that takes a lot of brain power. We’ll walk through the coffee lingo and abbreviations that may help you use the label to pick out your next bag of coffee. When it comes down to it, it’s very simple—we promise!