“Frunchroom” is a Chicago-style slang word for the front room or the formal, rarely used sitting room that you usually find at the front of the house. When pronounced, it sounds more as if the speaker is saying “French room” quickly due to the thick Chicago accent that started this casual usage of the term.

We said, ‘let’s repurpose it.’ It was actually my business partner’s idea because I’ve been a coffee shop fanatic for a long time. I’ve traveled out of state looking for different coffee shops. He knew that I’m crazy about coffee so he had this idea. We just turned it into a coffee shop and here we are!”

“We kind of changed the town a little bit. I think we were the first place to do craft cocktails, especially the original Milwalky Trace. Which is just a normal cocktail nowadays but at the time we were doing stuff that nobody was doing. All our cocktails have way more booze than most places. We go hard with our drinks. We’re known for that. . . We’re known for our service and our food and all those things we concentrate on. Those are the things we care about and it shows and pays off.”