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Coffee Varietals Explained

The cup you drank this morning had a lineage. It came from a specific plant, with a genetic history, grown at an elevation, selected by the farmer for particular reasons. And almost none of that appears on the label. The varietal of a given coffee is an entrance into the story of that lineage. 

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Global Matcha Shortage

Matcha has exploded in popularity, thanks to social media trends, its striking bright-green color, and the rise of specialty cafes serving it up in lattes, baked goods, and more. But behind the buzz lies a growing challenge: matcha supply simply isn’t keeping up with demand.

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