If you've ever wondered how we select the finest coffees from around the world for our latest offerings, you're in for a treat! Before we order a batch of coffee beans, we embark on a flavorful adventure known as cupping. This process is not only a ton of fun but it plays a crucial role in ensuring that your coffee experience is nothing short of exceptional.

No matter how you make your coffee, one of the most important elements in the brewing process is grinding your coffee beans. The best way to grind coffee depends on a number of elements, so in this post, we’re going to go over one aspect of coffee grinding—the when. That is, when is the best time to grind your coffee to maximize its flavor? The answer: right before you brew it.